Marketing Policies of Ukrainian Banks Discussed at SDU

The Department of Business Administration at Süleyman Demirel University’s Faculty of Economics and Administrative Sciences hosted a guest lecture as part of its international academic cooperation activities. Yana Hladyshchuk, a lecturer at Zhytomyr Polytechnic State University in Ukraine who was visiting SDU for research under an Erasmus project, delivered a presentation titled “Marketing Policy of Ukrainian Banks.”

The event was attended by Head of Department Prof. Dr. Mustafa Zihni Tunca, Deputy Heads Prof. Dr. Mahmut Sami Öztürk and Asst. Prof. Dr. İlhan Kayacan, academic staff and students.

Hladyshchuk discussed the marketing policies adopted by Ukrainian banks and their effects on consumer behaviour. She also presented examples of artificial intelligence-supported social media data mining in the banking sector.

After answering students’ questions, Hladyshchuk received a certificate of appreciation from Assoc. Prof. Dr. Tuğba Erhan of the Department of Business Administration. The event concluded with a group photograph.